Percentages: Pick 100 and Watch the Problem Fall Apart

Here is a scene I watch play out every single week. A Test Taker reads a percent question. There is not one real number in it. Just "a certain price" and "some number of employees." So they do what they learned in school. They call the price P. They write 1.2P. They write 0.75(1.2P). Four lines later they are staring at 0.9P and wondering if they dropped a decimal somewhere. Two and a half minutes are gone. Maybe they got it right. Maybe not.
THAT is the long way. On the GMAT, the long way costs you points.
Here is the short way. When a percent question gives you no real numbers, YOU pick the number. And the number you pick is 100.
Why 100 makes the problem fall apart
"Percent" means "out of 100." So when you start at 100, every percent turns into a plain number. 20% of 100 is 20. 35% of 100 is 35. No decimals. No variables. No algebra.
This tactic is called TESTing VALUES. You swap the unknown for a real number you choose. Then you do simple arithmetic and read the answer off your notes. If the question wants a percent, the answer will be the same percent no matter what number you start with. So start with the friendliest number there is.
Stop reading for a second. If a price goes UP 20% and then DOWN 20%, is it back where it started? Decide before you read the next line.
It is not. 100 up 20% is 120. Now 20% of 120 is 24, so 120 down 20% is 96. You ended up 4% lower than you started. Why? Because the second percent is taken from a BIGGER number. I'll bet a lot of you said "yes, it's back to 100." That is exactly the instinct the GMAT is built to punish, and starting at 100 shows you the truth in about five seconds.

Why this matters on the test you are actually taking
Right now the Quant section gives you 31 questions in 62 minutes, split between Problem Solving (regular multiple choice with five answers) and Data Sufficiency (where you decide whether the facts given are enough to answer the question). You can see the full layout on GMAC's page on the sections, timing and format.
That works out to an AVERAGE of 2 minutes per question. Average is not a speed limit. Some questions should take 40 seconds so others can take 3 minutes. Percent questions with no real numbers should be your 40 second questions, but only if you stop treating them like algebra homework.
There is a second reason. The test is adaptive question by question, and you cannot go back to change an answer. A decimal slip in line three of your algebra is permanent. A clean chain of whole numbers on your scratch work is much harder to mess up.
Now look at the variety. Data Sufficiency questions love this idea too, and 100 works just as well there.
The mistakes I see every week
Picking a "realistic" number. Someone reads "a jacket" and starts with $80 because that feels like a jacket price. Now 15% of 80 is 12, which is fine, but 35% of 80 is 28 and 12.5% of 80 is 10, and the arithmetic gets slower with every step.
INSTEAD: The question does not care what the jacket costs. Start at 100.
Adding and subtracting the percents. Up 30%, down 10%, so "up 20%." No.
INSTEAD: Run each change, one at a time, on the number you have right now. 100, then 130, then 130 minus 13, which is 117. Up 17%, not 20%.
Doing the chain in your head. You are "smart enough" to hold 100, 130 and 117 in your head. Sure. Until question 24, when you are tired and you hold 130 and 113 instead.
INSTEAD: Write every number in the chain. It takes three seconds. Skipping it is pride, and pride is a terrible test strategy.
Forcing 100 when the problem also has fractions. If the question says "one third of the remaining stock," then 100 gives you 33.33 and you are back in decimal land.
INSTEAD: Pick a multiple of 100 that also plays nicely with the fraction. For thirds, use 300. For sevenths, 700. Same idea, still whole numbers.
Answering the question you expected instead of the one they asked. "Percent of the original" and "percent decrease" are different answers, and the GMAT puts BOTH in the answer choices.
INSTEAD: Before you click, look back at the last sentence of the question and match your answer to it word for word.
Using algebra because it feels more "real." Some strong math students feel like picking numbers is cheating. It is not. The test rewards the right answer, not the prettiest work.
INSTEAD: Solve one problem both ways and time each. Then decide what you want MORE: elegant algebra or a higher score.
Where 100 fits in the bigger picture
Starting at 100 is one tool in a bigger toolbox. If you want the full rundown on the percent question types you will face, read our guide to tackling percentage problems. And if you still think simple arithmetic is "too slow" to be a real strategy, look at how brute force can work really fast on an official question. The theme is the same every time: Quant is not a math test. It is a thinking test that uses math to keep score. The Test Takers who score high are the ones who pick the cheap route on purpose.
Your challenge for today
Go back through your practice work or the official practice materials and pull five percent questions that had no real numbers in them. Pick the ones you got wrong, or the ones you got right the long way. Redo all five starting at 100. Write every number in the chain. Time each one.
Then put your new times next to your old ones. I'll bet at least three of the five got FASTER, and I'll bet you made zero decimal slips. If that bet pays off, you have just found free minutes for the hard questions. Go collect them.